What does a Brand Manager do?
A Brand Manager is responsible for ensuring the appearance and integrity of the brand is the best it can be. A Brand Manager is also responsible for researching new opportunities in the market, meeting clients and suppliers and building awareness of the brand.
How did you end up in this job?
I had a really good lecturer at University who taught Brand Management, this fuelled my desire to work in branding and marketing. After graduating in 2014, I took a year out and moved to Madrid to teach English, which was an incredible opportunity. I then came back and applied for a job as a Brand Assistant for The Cake Academy – from there I was promoted to Brand Manager.
What advice would you give to someone thinking of pursuing this career?
It’s a fast paced career and it is always evolving. Keep up to date with industry news and events from people like Marketing Week and Adweek. Read books about those who have succeeded and learn from their experiences. People like Roger Enrico who worked at Pepsi or Steve Jobs who gave us Apple. Don’t forget to enjoy everything you do, but work and study hard. The thrill of seeing a brand develop from an idea on a piece of paper, to a functioning business is a great thing to be a part of.
If you had the chance to do it all over again, what would you do the same / differently?
I would certainly look at internships during University. When I moved to Spain, many of the people I met who lived on the continent all had internship experience, which isn’t something that we endorse in the UK. I’d definitely recommend making the most of your summer holidays by taking a few weeks as an intern. This will really add to your credentials to potential employers.
If you could give your 16 year old self some career advice, what would it be?
Embrace every opportunity to learn something new. What might seem irrelevant now, may be a valuable piece of knowledge somewhere down the line. This was something I was always told to embrace and is a good piece of advice if you’re ever unsure about what you want to do after education.